Archive | September, 2013

Content Writing for your local business

25 Sep

localseo

Malaysian local businesses often find themselves in an increasingly competitive SEO environment. For example, many big businesses have large sites with a high number of inbound links, and these sites have local branches, offices, or stores that compete for search traffic with smaller, regional business.

This is an important consideration, given the adoption of mobile technology for driving localized searches like Google Malaysia. When consumers are using mobile devices, they are also more likely to be conducting local searches, and that traffic drives leads and sales.

Competing with the larger web players may seem like an impossible challenge, but it’s not. For instance, many local businesses enjoy a deeper knowledge of a community than larger, regional or national level. To generate viable, organic search traffic, and help reinforce their brand value among their community members, local businesses must learn to leverage these unique community perceptions, as well as their local search engine.

Blog content is a perfect tool for doing this. But it only works if that content is tailored to impact local search engine results and nurture a local audience. Here are eight tips for doing just that.

1. Identify your local search queries

Before optimizing your blog content, you’ll need a keyword strategy targeted to your locale needs. Specifically, you need to find out what local keyword queries are driving traffic to your site, how those queries deliver value to your business, and whether you are driving the kind of local traffic you need to impact results.

Let’s use the example of a local photo studio. You may look at the keywords in Google and find that the majority of your site traffic comes from branded keywords (i.e., keywords that include your studio’s name). However, you might find a handful of visits for terms like “Penang Photo Studio,” “Penang photo shop,” and possibly even some longer-tail terms such as “Pulau Pinang Studio Photo”

Analyze your traffic and see if these more localized terms accurately describe your business. Are all your services being associated with the locations you are serving? Are all the locales you serve appearing in the organic keywords you use to drive traffic to your site? Alternately, you might simply try revising your keyword strategy to focus on increasing the percentage of clicks you receive for these queries.

2. Link your products/services with your locale in your posts

When we check local blogs, we frequently find that these blog posts often don’t target the kinds of searches their customer’s use, especially for businesses where locale is important. Often, the products and services aren’t optimized for local search. Even more often, the posts aren’t “localized.”

If you want to impact a search such as “Penang Photo Shop,” a blog post that gives mentions Ah Chong Photo is good. However, it would be better if the post also associated with “Penang.”

Don’t go crazy with this tactic by spamming the term! Not only will Google identify it as spam, but your readers will as well. Think of your keyword strategy as a way to reinforce a theme that connects your products and services to the city you serve. Use it carefully, leveraging SEO writing best practices as appropriate.

3. Influence local events

Many businesses fail to benefit from on easy opportunities to develop valuable content based on their participation in local event within their community.

Consider the example of the local photography studio again. Perhaps they sponsored a photo contest in Penang. The local photo studio could announce their sponsorship on the blog, and note its Penang location. The post could go further, discussing how Ah Chong photo studio complements the contest.

After the event, the blog could share pictures of participants, noting any that currently attend photo studio work at the Penang Photo studio. Here again, you are reinforcing your long-tail keyword “subjects.”

Other SEO benefit related to sponsoring local events is the opportunity to gain quality inbound links. Frequently, we audit sites and find links from competition, live events, or business associations that have high domain authority to local businesses. If you sponsor a reputable event, make sure you get a back link.

4. Feature local subject beyond your business

Many blogs reasonably focus on what we call “the business at hand,” which is the business and products or services it offers. But good things can happen when that focus is shifted outward, to other people within the community.

Let’s go back to our local photo studio. Perhaps the business owner refers people to local photographers, or a freelance photographer. Featuring these other service providers in your blog content is a great way to capture related searches within the health and wellness category in which your photo studio resides. This can be done in a number of creative ways. The studio owner can interview the photographer, for example, asking questions about how photographers make money during their spare time.

Benefits of this content approach are like:

  • Local search results can impact by mentioning the interviewer and interviewees’ locations and services.
  • Both businesses are offering valuable content to their potential clients, and expanding their relevance to their customers.
  • The brand of each business is prominent within the content.
  • Both businesses can link to each other, shoring up their domains’ authority.

5. Participate in your community and share your activities

Blogs are great ways to promote the involvement of a business (or its staff members) in their local community. Additionally, promoting these topics can extend audience awareness of a local business by leveraging local trending topics. A blog post focusing on an upcoming meeting in the local neighborhood can not only help raise awareness for the cause by promoting it to the blog’s readers, but it can also raise awareness for the local business by capturing searches related to the local topics.

6. Share your blog content via social media

Promoting blog content via social channels is a basic content marketing tactic that is often ignored. Promoting blog posts on Facebook and Twitter gives your local content the opportunity to be exposed to the extended network of your clients and customers. Plus, it reinforces your business and brand’s authority and relevance while it ensures that your content gets maximum reach.

7. Write for your audience

Local SEO is important; however it’s just one part of your site’s performance. A blog can impact many other traffic segments, such as returning visitors via direct traffic, social referrals, and new visitors via inbound links. Make sure you write blog content that keeps potential customers engaged and returning to your site. For example, write posts that your audience might want to share via social media, or that could be used to refer potential customers to your business. If you offer a new product and service, make sure your existing customers know about it.

Overall, blogs are great publishing platforms, primarily because of their flexibility. For businesses that service local markets, they are a viable tactic to impact local SEO and nurture a local audience. Make sure your content marketing is made for your local target market.

Ever need some help in writing for your local target market? Malaysian Content Writer is a well know expert in Local SEO writing for local Malaysia businesses. Talk to us or drop us a mail today to find out.

How to use proper SEO writing content for your site

20 Sep

CWSEO

I can say that by now, you may be able to find lots of tips in internet on topics like how to increase the traffic to your site using search engines. So the below tips which I gathered from those sites will summaries it again. Basically if you have an online presence, you still need to get customers on your website in the first place, especially if you’re running an online business in Malaysia.

Below are 9 tips from professionals SEO sharing their best advice for generating high-quality, organic search traffic leading to your website.

1. Focus on the Long Tail

If you just launched a new website, it can be difficult to go after popular keywords right away. I find it better to write many quality articles on very specific keywords than to go after the ones with more search traffic. Benefit of staying focused with long-tail key terms is that they usually convert better, as well drives targeted search visitors to your website by focusing on the most promising organic keywords in your existing traffic.

2. Be pioneer

The longer you are in business and producing quality online content, the more likely your site ranked high in search results for most related keywords. Being on online business by contributing to users need and creating useful content for them for long duration makes a huge difference.

3. Use Google’s Keyword Tool

Use Google’s Keyword Planner to find long-tail keywords that are not as competitive, and then structure that content around it. If you are in a competitive niche, this is a way you can start building up some small recurring traffic and engage your users. Overruling Google’s system might work temporarily, but it is not a good strategy for the long haul. To increase organic search traffic, produce top-notch content that’s relevant to what your users might be searching.

4. Optimize Your Articles

There are three main elements to a successfully optimizing a website or article page; your meta title, description and keywords. This are such a simple thing to update when you’re publishing a piece of content on your website, so take the time to do it, and you’ll start to rank better for your keywords much easier.

5. Don’t Forget About (Ethical) Link Building

Keyword embedded links are the basis of off-page search engine optimization. The best part is that links can be easily done. You may request your friends, partners or vendors to create hyperlinked keywords linking back to your site for the keyword you are targeting. If the referring source has a high page rank, you should see changes in your search rankings.

Check the Google Keyword Planner to make sure you’re using the correct terminology that the general public is using when they’re searching.

6. Decrease Bounce Rate

If there is one thing search engines hate, it is a high bounce rate. Check your keywords for this, and optimize those pages to reduce your bounce rate. Search engines will like your site for this.

7. Provide Amazing Value to Your Readers

When it comes to increasing organic search, content marketing through blogging or guest posts is the fastest way to build great traffic. However, content marketing is a quality game and not a quantity game. If you have terrible content, user won’t bother reading it or sharing it, which is basically the entire point of building a business blog. Whenever you write content, ask yourself if you would take ten minutes out of your day to read it and if you share it with others. If you wouldn’t do either of those things, then you really need to look at your content strategy again.

8. Produce Quality Content

Search engines are rewarding people and companies who are getting high-quality, consistent content coming from them. Things such as author rank are going to have a big effect on organic search results. Put a plan in place to not only create content to publish online, but also to be able to maximize the value of the content so that it is properly distributed across social channels and has a chance to go viral.

9. Create a Community

Increasing Google traffic is all about providing answers for questions asked by your community group. You need to become the authority in your niche. Have your community ask you questions, and you’ll be well on your way to providing high-quality, valuable and useful content. When you provide answers to your community’s questions, Google will rank your site well for many keyword terms you wouldn’t have been able to think of on your own. You create loyalty in your community and rank well in Google at the same time. That’s a win-win situation.

If you are looking for qualified SEO content writer or blog writer in Malaysia, Content Writer Malaysia is the right place to go. With vast experience in Content Marketing in Malaysia, we help with your business content creation needs. Just drop us a mail today to find out.

Article Writing: How to Write an Effective Article

14 Sep

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Content is KING and it is the only thing that can build your credibility on the Internet. If you are a serious e-business marketer then you should dominate the first 2 pages of every search engine. The websites should speak for you and should give the proof that you and your product or service is not a con. Moreover, your ranking will start to improve and people will find you easily.

If you want to go for article content marketing then you will have to select a niche and keywords carefully. People type in the keywords in the search engines so make sure you select a keyword or a set of keywords that is being searched the most throughout the internet.

An article usually has 3 parts.

  • Introduction
  • Body
  • Conclusion

You can explain as much as you want in the “body” of the article and can help the reader make the decision based on the information given. Try to get in the reader’s shoes and think what they want to get from your article. If you give your readers their desired information then they will keep coming back to your website or blog and your reader base will increase slowly. Try to write a catchy title that instantly grabs the attention of your reader. Give a clear conclusion and help them in making the decision.

Article Format

The 5 paragraph model is indeed effective in article writing and you can follow that too. In the first paragraph you may give the introduction of the article and the three things or topics that you will be discussing. In the next 3 paragraphs, you go into the detail and explain your point of view.

Keyword Density

Make sure you maintain the keyword density in the article body and try to use the keywords throughout the article. The best technique is to use the keyword in the title of the article, in the first and the last paragraph and once in every 100 words in the article body.

Resource Box

The fifth paragraph is the resource box and it is considered the most important part of an article in article writing. This is where you redirect your readers to your website or sales page for further information about the given topic or product. Carefully select the anchor text and write a strong call to action that urges the reader to click on the link. If the reader does not click the link then all your efforts are wasted. Your article writing will be fruitless if you are not getting the desired click through rate.

At Content Writer Malaysia. we have professional writers for the web and we can help with your online marketing task like web content writing and SEO articles. Drop us a mail today to get more details.

Why do you need a good SEO Content Writer?

7 Sep

CW

The Internet is turning out to be an amazing multimedia to help business around the world to pull potential customers to their site. A majority of the websites in Malaysia is making efforts to grab potential customer attention and get real people to visit their site, but with the help of a good SEO Content Writer you can increase the possibility to beat the competition. This is only possible if you can gain ranks on the various search engines. In order to do that the content you publish on your website must be original and written in a form that is search engine friendly.

Search engines friendly content can help promote your business as well as getting a lot more visitors to your site. Unique content is very important factors that can help you rank higher on major Search Engines.

The content posted on your website with main key phrases is very crucial as on those guidelines that will be the importance to a search engine crawler. With good quality content and keywords, your site will be able to ensure notable gains in search engine findings and ranking.

SEO Writers makes sure content articles written by them for your blogs & article site are not just for info uses but even help search engine rankings. When you are publish these articles you are actually doing a back linking or generating referral traffic which is helpful to redirect users to your main page. After you are done with the articles you may also consider submitting it to press release and post it in social media sites.

A good content writer will make sure they write content for the human reader in mind rather than for Search Engines. Quality and useful content article will engage potential customers to your business and build trust among them about your brand. SEO Web Content is not only about satisfying the search engines but also ensuring that the human readers are also given with the right information in the right language so that your business sales can increase.

Hiring a professional content writing services ensure you to fulfill these important mechanisms of web content for online success. At the end of the day content is what is going to represent you in front of your reader and it is always the KING of World Wide Web.

With years of experience and dedication, Content Writer Malaysia has excelled in the field of quality content creation and unique articles to serve your business needs. If you need professional help with Web Content Writing, you can get it touch with us at anytime.

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Content Marketing

1 Sep

Content Marketing

Content Marketing Infographic