Archive | February, 2014
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Content for SEO

25 Feb
SEO content Malaysia

SEO content Malaysia

Content for SEO

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Keywords insertion for Content Marketing and SEO

18 Feb

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Content written for keywords rather than real people won’t just leave you with a website no one wants to read but could actually cause a decline in your rankings. You won’t just see a decline for those pages with poor content but for your whole site!
Proper keyword use will always play an important role in content marketing and SEO. Even though you should no longer be writing for search engines, you obviously still want search engines to rank your content on the first page for your most important keyword search terms.

You want to make it clear to search engines what your content is about and what terms your content deserves to rank highly for that search. And that involves proper use of keywords. Keywords can and should be used purposefully, but they should never be overused for SEO purpose.

Let’s explore what kind of keywords actually matter for search rankings and what don’t.

1. Title tags
Title tag is the single most important on-page SEO factor. If you want your page to rank for a specific keyword phrase, make sure that phrase is included in the title tag. Also make sure the page you’re targeting is the most relevant page on your site for that keyword phrase. If that’s the case, including your keyword phrase in the title tag is normal. It benefits your audience by letting them know what information they will find on the page, and it clearly indicates to search engines what your page is all about.

Content management systems will often enable you to create title tags that are different than the page or blog post title that’s visible to site visitors. You can also download one of many SEO plugins that let you easily adjust the meta data, including the title tags, for all of your posts and pages. The value of this is that you can craft a catchy headline that may be more attractive to readers but with a title tag that’s much more clear and direct for search engines.

2. Description Meta tags
Despite a very common misconception, description meta tags do not actually impact rankings anymore. Meta descriptions are what search engines typically display in your page’s search results snippet under the title tag. But just because they don’t impact rankings, it doesn’t mean they’re not important.

Your description meta tag is essentially your 160-character word to entice a web searcher to click on your page instead of the results above or below it in a search. Using keywords in your meta description can be a smart move because it can make your page look more attractive to click on in a search. The key is to be completely natural and convey precisely what visitors can expect to find if they click on your page.

3. Page and post URL “slugs”
It is definitely a good idea to include keywords in the URL slug of a new page or post you’re creating. Including keywords in a URL slug can help your page stand out in the search engine results pages (SERPs).

4. Content and keyword density
Integrating your specific target keywords within the content of a page can certainly have an impact on rankings because it’s a very strong signal that tells search engines what that page is about. However, there’s a very fine line between acceptable use and unacceptable overuse of keywords.

So what’s the correct keyword density for a page? Many experts say all kinds of things: Insert your keyword phrase once every hundred words, once every paragraph or three times on the page. Answers like these are inherently wrong because they indicate a flawed thought process: Thinking about keyword density means you’re not thinking about your audience.

Never get caught up in how many times you’ve used your exact target phrase. If your keywords are relevant and aligned with that page’s content, as they should be, then they will naturally fall into place. Google is also good enough to recognize and connect different variations of phrases as well as synonyms, so there’s really no need to force anything.

5. Keywords Meta tag
Google has openly stated that the keywords meta tag does not impact rankings. It’s just too easy to spam. Don’t waste your time thinking about the keywords tag as a ranking factor.
6. Internal links & anchor text
The clickable text of a link is known as “anchor text.” Anchor text can be a very important signal to search engines of what that linked page is about. One of the most crucial ways to use keywords across your website is in the anchor text of internal links from one page on your site to another. By using keyword-rich anchor text in your internal links, you’re telling search engines what those pages are about, and potentially, what terms those pages should rank for.

Be sure to never internally link your target keyword for one page to another page on your own site. This can contribute to what’s known as keyword cannibalization. You want to make it very clear to search engines which page you want to rank for which keyword. You don’t want to have multiple pages on your site competing to rank for the same keywords.

When you create a lot of content you’re naturally going to repeat your primary keywords across many different pages of your site. Just mind your anchor text and make sure you’re only linking an exact keyword phrase to the page you want to rank for that term.

These aren’t essentially the only places on a site where keywords matter, but they are the basic places where we constantly see both missed opportunities holding back rankings and keyword abuses that can hurt your rankings. Good Luck…..

Source from: Content marketing institute

Guide to Website Content Copywriting

15 Feb

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Website’s home page is the most visited page of any website. It is the main gateway of the entire site and the first impression about your business to outside world. So it is extremely important that the user is straightaway get engaged, captivated and prompted to go deeper. The homepage is where users decide whether to stay on a website or leave it immediately.

This is why it is so important to make smart decisions about the structure of a homepage, and, in particular, the website copywriting. Here are some tips for drafting great website content.

  • Easy any uncertainty – There is nothing like a great first impression. Within seconds, a website visitor will decide whether they want to stay or they want to leave. Remember the visitor consciously decided to visit your site. Make them feel comfortable and create the interest to explore more.
  • Reassure the visitor – A homepage headline is the first content a user will read. The headline’s task is to assure the visitor, they have come to the correct place. The best way to do this is to have a clear headline message that clearly communicates that you understand what they wanted. The headline message should quickly suggest they have come to the right place.
  • Communicate to your visitor – Make a visitor the center of attention and main subject topic. Avoid talking about yourself, your company and your product in the homepage. Talk about them first and then begin the persuasion process from there.
  • Talk to human – Don’t make your content too obvious. You may use the keywords in the homepage content but do not overuse or overemphasize just the keywords. It makes for content boring. Remember, even if using SEO best practices, you are now talking to a human being. Bring a well-crafted, pinpoint message, and engage the user as a person.
  • Keep it short – Don’t waste your time writing long stories. Instead get to the main point. Visitors have short courtesy spans. To engage the reader, make every word count.
  • Be user friendly – Make the homepage copy personal and informal. Skip the buzz word and avoid complicated vocabulary. A homepage is an opportunity to make a new friend and engage a relationship to learn more.
  • Easy Navigation – make it easy for user to navigate in main page. Make the navigation simple and easy to understand. Use tool-tip that highlights the parts of the website deemed to be the most important next steps. In short, don’t give them a chance to think. Instead do the thinking for them and they will stay on your site.
  • Giveaway something – Most first time visitors are either “window shopping” or doing research. Make your resources such as newsletters, eBooks, and white papers are featured prominently. This will be a compelling reason for user to submit their email address.
  • Build trust with visitor – Build trust with your visitor by publishing reviews, testimonials, quality assurance and accreditations. Your social media sites may also help establish the credibility your visitors are look for.

About Author: Content Writer Malaysia is a Online Copywriting Service Provider in Malaysia. We offer content creation services to help customers with their SEO content writing service and other copywriting services like blog writing, web articles and Newsletter writing.

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Element of good content writing

10 Feb

Element of good content writing

Element of good content writing

Tips for Hiring a Freelance Web Content Writer

7 Feb

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Finding a qualified freelance web content writer for your writing task comes with certain advantages- for example; primarily they cost less than hiring in-house full time content writers for writing in your website or blogs. But then again, a lot of businesses and online marketing firms have difficulty on depending freelancers who are unresponsive or deliver poor quality of work. Some writers even tend to miss deadlines due to busy schedule.

Working with a freelancer writer like these often becomes a major issue. Here are a few tips which can help you to weed out unreliable freelancers and also help you to pick up the qualified freelance writer who is capable of writing and delivering great content for your website within the stipulated time.

Start by asking open questions which can give you an idea as to how experienced the freelance writer is, because freelancers those who are experienced shall never give straight answers to your questions. Most of the responsible freelance writers often ask smart follow up questions, so that they can narrow down their target and help you to present articles that fit your needs.

At times, you may find a freelance content writer who is capable of writing great e-books, but when it comes to writing technical content, they fails to pull it off. So it is advisable that, as an employer, you must always ask your writers the type of content they can write, which can be business plans, blog posting, eBooks, press releases, newsletter, marketing materials and others.
It is generally found that any good content writer offers flexible writing skills, but always be prepared to listen to the assets they emphasize before giving them with your job.

How genuine a writer may be, there is no writer who can claim that they don’t perform research while delivering their work. Freelancers who pursue those topics that are unique or find the work that are outside their realm of knowledge, often perform detail research so that they can cover all the necessary points in their job. It is advisable that one must always ask their freelance writers as to how they learn about new topics and find out whether the freelancer is capable of refer sources from which they have taken help.

Before continue with your choice always be sure whether your writer is a full time freelancer or has another daytime job to take care of. Those writers who are not full time freelancers usually have less flexible working hours, and so may not come to your aid when you need some quick turn around copy writing services.

Finally asking the Content writer about their typical revision cycle (so that they can perform two to three revisions within your time frame) helps to understand how serious they takes the work of the customer. Any freelance content writer shall always be happy and open to perform your revisions request, especially on the given of the assigned project when they are just getting cramped up after undertaking your work.

Still not sure where to find a qualified content writer. Worry free and drop by Content Writer Malaysia, a place to find qualified freelance content writer at reliable and affordable rates in Malaysia.

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Web Writing Tips Infograph

2 Feb

Web Writing Tips Infograph

Web Writing Tips Infograph