Archive | February, 2016

How to Write a Valuable Blog Posts

22 Feb


Writing engaging blogs for your business can be a difficult art form to perfect, and this part of digital marketing strategy is often ignored for the more renowned social media platforms that make communicating with potential customers quicker and easier.

However, maintaining an informative blog can be a great source of leads, as well as providing SEO rankings and content that you can then share through your social media channels. It’s difficult to know how and where to start, so we’ve put together some tips on how to craft valuable blog posts that your audience will actually want to read.

Understand the Audience

As with anything digital marketing related, you need to know your audience in order to produce quality content for them. What do your customers expect from you, and what are they used to seeing from your existing social media channels?  Always keep it consistent.

Types of Posts

There are a few fairly good blog “types” that will at least help to get you started. Everyone loves a list-based post as they are quick and easy to digest, how-to posts share valuable information with the audience, and curate content from other sources will keep audiences interested.

Keep It Concise

No one likes to read reams and reams of information, particularly when they are searching for a solution to a problem or specific need. Keep paragraphs short, tone concise and language simple – easily readable blogs tend to be more successful than wordy, long-winded ones.

Don’t Push Sales

Yes, your blog is a great source of leads and yes, it exists to tell people about your company and your product BUT you don’t want to use this particular platform to push sales at visitors. Focus on creating content that adds value to your company/product through helping potential customers with their problem. Showing that you know what you’re talking about will convert the readers to customers.

Include a Call-To-Action              

A call-to-action is a suggestion for the reader as to what they should do next. If you want more subscribers, ask them to subscribe, or if you want them to read more of your content, link them to something related. Same goes if you want more views on your website – include a website link to guide them where to go next.

If you are looking for help to write a valuable blog post, Content Writer Malaysia is here to assist you. We provide blog writing and maintenance service. Our freelance copywriters are well experience in handling blog post and article writing services.

This article was first published in SEO agency

Benefits of hiring a freelance writer for business

12 Feb


Sure, it’s nice to have a full-time staff, who able to manage all copywriting jobs on-site. But for a lot of jobs, it’s far more efficient (and just as effective) to hire freelance talent. A freelancer who works out of her home won’t have a lot of overhead costs, so they can offer you lower than market rates. A freelancer copywriter in Malaysia who is local to your business won’t have to figure travel time, mailing expenditures, and other costs into his rate, so you might get the benefits of face-to-face interaction without the expense. You probably don’t want price to be the only factor in deciding which freelancer to hire.

The reason a lot of freelancers decide to freelance is, because they want to set their own flexible time. That kind of flexibility can benefit the client as well as the freelancer. Your freelance copywriter might be updating your website, posting a blog, replying your Facebook comments, and brainstorming a list of direct mail ideas after you’ve closed up shop for the night. In fact, you might be able to email your freelancer a list of assignments at the end of the work week, and find that they are completed and earning you money by Monday morning.

Related to flexibility is immediacy, the sense your freelancer has of wanting to get the job done fast. Freelancers are small business people too, and the good ones know they are more likely to make a profit when they meet your deadlines, exceed your expectations, and move on to their next assignment. They don’t have time for agenda-less meetings or office politics. They just want to get the job done.

Good freelancers have a lot of experience with a lot of different businesses. Each job they work on and each client they work for adds more knowledge to their craft, more skills to their collection. You get the benefit of all that experience on all your jobs too.

One of the hassles of hiring new staff is all the time you have to invest in training before they are really up to speed and able to make valuable contributions to your bottom line. Freelancer writer in Malaysia, on the other hand, are used to working on their own. Yes, you’ll need to define your expectations clearly, and give them access to the company information resources they’ll need, but you won’t have to sit with them and explain everything. You’ll be able to focus on your own projects while your freelancer completes the assignments you’ve given her.

Investing prudently in a carefully evaluated freelancer writer could mean the difference between good and bad for a business that’s doing so many other things. If you’re ready to give it a try, contact Content Writer Malaysia today, and let us help you connect with your customers.