Benefits of hiring a freelance writer for business

12 Feb


Sure, it’s nice to have a full-time staff, who able to manage all copywriting jobs on-site. But for a lot of jobs, it’s far more efficient (and just as effective) to hire freelance talent. A freelancer who works out of her home won’t have a lot of overhead costs, so they can offer you lower than market rates. A freelancer copywriter in Malaysia who is local to your business won’t have to figure travel time, mailing expenditures, and other costs into his rate, so you might get the benefits of face-to-face interaction without the expense. You probably don’t want price to be the only factor in deciding which freelancer to hire.

The reason a lot of freelancers decide to freelance is, because they want to set their own flexible time. That kind of flexibility can benefit the client as well as the freelancer. Your freelance copywriter might be updating your website, posting a blog, replying your Facebook comments, and brainstorming a list of direct mail ideas after you’ve closed up shop for the night. In fact, you might be able to email your freelancer a list of assignments at the end of the work week, and find that they are completed and earning you money by Monday morning.

Related to flexibility is immediacy, the sense your freelancer has of wanting to get the job done fast. Freelancers are small business people too, and the good ones know they are more likely to make a profit when they meet your deadlines, exceed your expectations, and move on to their next assignment. They don’t have time for agenda-less meetings or office politics. They just want to get the job done.

Good freelancers have a lot of experience with a lot of different businesses. Each job they work on and each client they work for adds more knowledge to their craft, more skills to their collection. You get the benefit of all that experience on all your jobs too.

One of the hassles of hiring new staff is all the time you have to invest in training before they are really up to speed and able to make valuable contributions to your bottom line. Freelancer writer in Malaysia, on the other hand, are used to working on their own. Yes, you’ll need to define your expectations clearly, and give them access to the company information resources they’ll need, but you won’t have to sit with them and explain everything. You’ll be able to focus on your own projects while your freelancer completes the assignments you’ve given her.

Investing prudently in a carefully evaluated freelancer writer could mean the difference between good and bad for a business that’s doing so many other things. If you’re ready to give it a try, contact Content Writer Malaysia today, and let us help you connect with your customers.


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