How to Write a Valuable Blog Posts

22 Feb


Writing engaging blogs for your business can be a difficult art form to perfect, and this part of digital marketing strategy is often ignored for the more renowned social media platforms that make communicating with potential customers quicker and easier.

However, maintaining an informative blog can be a great source of leads, as well as providing SEO rankings and content that you can then share through your social media channels. It’s difficult to know how and where to start, so we’ve put together some tips on how to craft valuable blog posts that your audience will actually want to read.

Understand the Audience

As with anything digital marketing related, you need to know your audience in order to produce quality content for them. What do your customers expect from you, and what are they used to seeing from your existing social media channels?  Always keep it consistent.

Types of Posts

There are a few fairly good blog “types” that will at least help to get you started. Everyone loves a list-based post as they are quick and easy to digest, how-to posts share valuable information with the audience, and curate content from other sources will keep audiences interested.

Keep It Concise

No one likes to read reams and reams of information, particularly when they are searching for a solution to a problem or specific need. Keep paragraphs short, tone concise and language simple – easily readable blogs tend to be more successful than wordy, long-winded ones.

Don’t Push Sales

Yes, your blog is a great source of leads and yes, it exists to tell people about your company and your product BUT you don’t want to use this particular platform to push sales at visitors. Focus on creating content that adds value to your company/product through helping potential customers with their problem. Showing that you know what you’re talking about will convert the readers to customers.

Include a Call-To-Action              

A call-to-action is a suggestion for the reader as to what they should do next. If you want more subscribers, ask them to subscribe, or if you want them to read more of your content, link them to something related. Same goes if you want more views on your website – include a website link to guide them where to go next.

If you are looking for help to write a valuable blog post, Content Writer Malaysia is here to assist you. We provide blog writing and maintenance service. Our freelance copywriters are well experience in handling blog post and article writing services.

This article was first published in SEO agency

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