Why Content Marketing is important for your business?

9 Sep

Just imagine you’re aim is to rank high on Google while generating more traffic and sales to your website, building trust and brand awareness, and becoming an authority in your niche! Wouldn’t these sounds like a dream come true?

If you have an online business or brand and want to create more recognition, build trust, acquire more leads, then you need a good content marketing strategy or at least that’s what the rules of the game are right now.

A dedicated social media expert with good Search Engine Optimization (SEO) skills is definitely handy. But if you’re aiming at marketing through this person – it might not be the wisest of decisions you have made so far! From where we stand, content marketing needs a dedicated professional behind the desk who understood the important of content marketing overall.

content marketing malaysia

content marketing malaysia

Content is still the king!

If you want to compete in the game of “google rankings” then you need content – not just content, but good content.

Reasons why content marketing is vital for your business

Below are few reasons why content marketing is vital for helping your business grow now and in the future:

  1. Google rankings

Why do you think sites like Mudah and Lelong both rank right up on page #1 of Google for the keyword “Buy and Sell Malaysia”?

The recent algorithm changes on search engines have only increased the importance of content for businesses. Big or small, there is no way you can skip this – it’s either quality content on a consistent basis, or being ranked on the 8th page for your keyword!

  1. Building trust

The best way to win trust is via Content marketing.

Creating a consistent flow of industry informative/ knowledge sharing posts helps establish the image of a customer centric brand. A brand that doesn’t move away from sharing insights into their field is definitely the one to trust and engage with.

  1. Increased sales

Can content marketing actually increase sales?

Creating a post that interest those readers will attract the visitors to more engaging relation. Example, like selling an e-book on how to make passive income may attract users to buy that e-book from the link provided by author of the site.

  1. Brand awareness

Brand awareness is a lot different from marketing. Marketing aims at bringing in leads and thereafter, sales; on the other hand, brand awareness is promoting the idea behind a brand – something that gives the target audience a thing to relate the brand with.

Whether you’re a startup, small business or someone who is already established in the industry – if your brand message isn’t clear, there’s no way you’ll reach any further than you are now. The hyperactive informed user of today wants things that they can relate with them and not a sales pitch!

  1. Authority in your niche

If you want to stand out from the crowd and become one of the top authorities in your niche, then you need to be more informative and share the knowledge of your industry with your audience without thinking much. Offer different forms of content – from e-books, case studies, video and blogs, etc.

The internet has caused everyone to be constantly information hungry – if you become their source of information, there is no denying you an authority in your niche.

  1. Cheaper than other forms of marketing

A well-known statement that helped a number of businesses reaches where they are today is “The difference between Paid SEO and Content marketing is that, Content marketing doesn’t get affected by algorithm updates, while paid SEO does”.

Still in doubt or thinking why you need to use content marketing to promoting your business? Talk to us today and we could help you.

Content Writer Malaysia is the leading content provider in Malaysia with vast pool of qualified SEO writers.

What Freelance Writers Need to Know about Content Marketing

25 Aug
copywriter malaysia

image courtesy: textboss

Today’s freelance writers don’t get to simply put pen to paper for their discerning customers – they need to know what content marketing is and how to incorporate it into their customer marketing campaign or projects.

What is Content Marketing?

Content marketing uses written and visual content to attract readers, whether for lead generation or as a way of building brand authority. The writer constructs this content so that it is useful to the audience through product education, entertainment or resources related to the customer’s core business.

Content Marketing Institute found that 83 percent of B2B marketers have a content marketing strategy. As content marketing continues to gain ground as a core strategy for many businesses, freelance content writers need to deliver copy that fits the mold.

More Companies are investing in Content Marketing

One of the most exciting trends for freelance writers is the amount of companies that are investing in their content marketing strategies. It’s no surprise that consumers are turning away from traditional direct advertising towards marketing that provides entertainment or educational value.

According to Hubspot, 71% of surveyed marketers are planning on increasing their budgets for content marketing efforts. Many companies aren’t equipped to handle the content volume required for this type of marketing, opening up opportunities for freelance writers.

Get Ready for Social Media Marketing

Many companies repurpose their content marketing assets for social media marketing, but these strategies are often considered interchangeable. Learning how to effectively write for social media channels or offering social media snippets of longer-form content may become a common content marketing requirement.

Freelance writers should move beyond major social media networks like Facebook, Twitter and LinkedIn to seek out niche options and up-and-coming websites. Additionally, using tools such as Hootsuite can make it easy to post and manage content on multiple channels and help freelance writers work more effectively.

Freelance writers who learn how to emulate the writing voice of popular websites within their industry will better be able to serve their customers.

Content Writer Malaysia has a network pool of freelance writers from different industries and with vast experience behind them. If you’re looking for a freelance copywriter who can complete your content marketing task for your blog or website, just drop us a mail or visit www.contentwriter.com.my for details.

The above article was first published in Scripted.com

Easy Ways To Write Great Content

21 Apr

According to NewsCred – Writing great content is not a skill—it’s a habit. The key to producing useful and interesting content for marketing is finding a process that works for you and sticking to it.

I know that doesn’t sound sexy, but it’s true: engaging content doesn’t come from inspiration alone. Great marketers use processes to turn their brilliant ideas into stellar posts, ebooks and other pieces of content.

Most content marketers have their own processes for writing more efficiently. If you don’t have one yet, Ann Handley, Chief Content Officer of MarketingProfs and author of Everybody Writes, has one for you. In partnership with Visual.ly, she produced a writing GPS infographic, a guide to writing your next piece of content.

Here are the 12 steps Anne outlined in the infographic:

1. Determine your business goal.
2. Reframe your idea from the point of view of your audience.
3. Seek out credible data and examples.
4. Organize your thoughts and evidence.
5. Write to one person.
6. Produce the ugly first draft.
7. Take a break and leave some distance between your first and second draft.
8. Rewrite your draft.
9. Come up with an effective headline.
10. Send your second draft to your editor.
11. Format your post for readability.
12. Publish your content (and make it clear what readers should do next).

Check out the infographic below.

Copywriting Malaysia

Source: AnnHandley.com & Visual.ly. This article was written by KC Claveria from Business2Community.

10 Simple Ways to Overcome Writer’s Block

31 Jan
writers block malaysia

writers block malaysia

Writer’s block is a dreaded malady in the life of many writers. So, what’s the best way to overcome it? In the words of famous freelancer writer Carrie Bradshaw from Sex and the City, “You just need to stop thinking about it so much, and go to bed, and it will be all right in the morning.”

This advice might work beautifully for some people. But what if it’s not that simple for you? Here are 10 ideas to help you bust through:

1.Try a writing exercise. Start by closing your laptop and grabbing a notebook and pen. Choose a writing prompt, such as “I remember…” or “I imagine…” and write for several minutes in a stream of consciousness fashion. This technique focuses your mind and stimulates your subconscious. For a great collection of writing exercises, check out Natalie Goldman’s book Writing Down the Bones.

2.Take a walk. A short walk on a nearby path, preferably in nature, might be all you need to get unstuck. The motion of moving your legs, swinging your arms, and breathing fresh air while not thinking about anything in particular, triggers the subconscious. Stow a notebook or voice recorder in your pocket, in order to capture what comes up while you’re out, so that you don’t feel stressed about trying to remember.

3. Keep typing. Sometimes the best thing to do is simply keep going, because avoiding the page only makes the problem loom larger. And if you sit around waiting for inspiration, you may be making excuses for yourself. Set a timer and require your fingers to keep moving on the keyboard for “x” number of minutes. Even if you start by typing, “I don’t know what to say. This really sucks,” you’ll eventually clear the cobwebs and enter your story.

4.Take the pressure off. The truth is, you can’t summon creativity when you’re breathing down your own neck, demanding literary greatness or perfection. Instead, tell yourself that you’re only writing for yourself, or for a friend or loved one. This tiny change in perceived audience can help words flow more naturally.

5. Set realistic expectations. Especially if you’re working on a book-length manuscript, the enormous scope of the project might be what’s be shutting you down. You can’t do everything at once, so break it down into tasks. During your writing session, commit to a goal, such as writing one scene, or three pages, or 300 words.

6. Change location. Pack up your laptop and head to a coffee shop, park, or the library. A change of scenery may open doors. In addition, plan some “writing getaways” each year, where you travel outside your routine and discover new things, fueling your creativity.

7. Stop when the going’s good. During each writing session, plan to stop when you’re feeling momentum in the story. Then, turn off your laptop and don’t intentionally think about the project until your next writing session. The good news is that your subconscious will be working the whole time.

8. Commit to Internet-free time. The Internet is always beckoning, and it’s riddled with distractions. It fuels what Natalie Goldman calls “monkey mind.” As in, you could work on your book, or you could quick check Instagram, Twitter, Facebook, or read a few blog entries. Resist the temptation. After your writing session, reward yourself with a dive into cyberspace.

9. Switch to another project. Many writers agree that it’s a good idea to always be working on more than one project. Maybe you’ve got two novels in progress, or a few essays or short stories. If one project really isn’t working for you, put it aside for a time and try something else. Space can be good for both you and your story.

10. Take a break. Especially for committed, consistent writers, sometimes your brain is simply tired. Maybe you’re too exhausted to get words on the page. So, be patient with yourself. Take a bath or a nap, get a massage, or go to yoga or a meditation session. Once you’re feeling rejuvenated, you’ll be able to leap back into your work.

A version of this piece first appeared on Thought Catalog.

Effective Copywriting that works

27 Jan
copywriting malaysia

copywriting malaysia

Most people think writing outstanding copy is difficult. But professional copywriters have learned a trick or two over the years about how to cut time off their writing task while actually getting better results.
Planning is the most important step and the area where you can save the most time.

According to Wordtracker site, ‘website content writer and freelance copywriters typically think about what they want to say instead of what their customers want to hear. They push information out instead of drawing people in to share details. They typically emphasis their copy on what they are trying to get the customer to do instead of what the customer needs or wants’.

When you take a little while to do a bit of planning, you are doing the “pre-writing stage.” This is basically the preparation before the actual job is started. This magical moment allows you to gather all the information you need into one central place, brainstorm ideas and organize your strategy before committing to a particular direction for the copywriting.

A professional copywriter begins by getting to know the audience inside and out. This can seem like a lot of work, and it is, but the great thing about getting to know your readers is that you can use the information again and again.

Write down detailed information about:
• Target audience’s demographics. (Age, gender, location, etc.)
• Your audience’s primary concern (with regard to the product or service you’re writing about) right now.
• Why this information should matter to them.
• Your audience’s communication preferences.
• Do they respond better to long pages or short ones? Video? Audio?
• How do they spend their time?
• Are they likely to be especially distracted as they read?

If you can’t answer some of these questions, ask. Whether you survey your newsletter readers, ask on social media, or call a few of your best clients and get their perspective.
The information you collect will help shape your content copy and help you know your audience well, your writing will connect with them in an entirely different way. They’ll be able to trust you and will follow your recommendations because you’ve demonstrated that you understand them.

Every page must have one main goal. That’s not to say you can’t expect your copy to do multiple things — for instance, it’s common to hope the home page will welcome new visitors, encourage subscriptions to your list, and lure people into reading your blog. But professionals know the importance of choosing one primary goal for each page they write.

Your goal should determine every choice you make about copy. In this way, you can help visitors follow a straightforward path to the action you want them to take.

Once you know who your audience is, you know why you’re writing this particular page, you’re almost ready to put your writing to paper. But there’s still one more thing you need to do – forethought. Think about what you’re going to say, how you’re going to say it, what the overall message will be.
• Does the copy answer the specific needs and/or objections of your audience?
• Does the copy engage the reader or does it try to force information down their throats?
• Are you writing ABOUT your products and services or are you writing FOR your target customers?
• Have you included keywords for SEO? Which ones, where and why?

Because, after you get everything organized and lay out, your copy will pretty much write itself. The entire writing process will flow more easily without the typical frustration you may have experienced in the past. And, because you have taken the professional “pre-writing” approach, the copy is also much more likely to get better results than if you simply put fingers to keyboard and writing off with no direction.

While preplanning and organizing may not be that exciting, but they are truly the little known secrets for consistent success in content writing. Hopefully these essential tips have provided you with some direction from your next piece of content writing. Good Luck.

Original article source from WordTracker

Good SEO Strategies for your site

23 Jul
SEO Malaysia

SEO Strategies

Benefits of Infographic art

4 May

When it comes to content marketing, latest trend which are getting hot and popular is the Infographic art which is a visual representation of data and information. You can use an infographic to represent any data and to tell a variety of stories to share with your audience.

Basically you don’t need to be a graphic designer to create an infographic art. Today we have many platform to design and create a infographic. One of the leading site in Malaysia to create Infographic is Piktochart. Some of the benefit creating a infographic are:

  • Share them on social media which you could able to reach a broad audience because infographics are shared by millions.
  • increase the interaction on your blog by sharing.
  • You become a expert in your field by sharing with your visitors.
  • Promote your business by placing your website URL and name.
  • User will share your infographic in other medium like print media.
  • Increase search ranking with your keyword description.
  • You don’t have to be a graphic designer to create an infographic, the free tools at Piktochart is easy to use.
Image

Infographic Malaysia